In mergers and acquisitions (M&A), determining the value of a business is a crucial step that directly impacts the negotiation process and investment decisions of the parties involved. If a business is overvalued, investors may not be interested, or negotiations may be prolonged and difficult to reach an agreement. Conversely, if a business is undervalued, the business owner may not be able to optimize the value of the assets they have built over many years of operation.
For service businesses, business valuation is often more complex than for manufacturing businesses because a large portion of the business’s value lies not in tangible assets but in factors such as customer base, brand, management capabilities, and the business’s position in the supply chain. Therefore, choosing the appropriate valuation method plays a crucial role in preparing for M&A transactions.
In Hai Phong City, the service sector is developing strongly along with the expansion of the seaport system and industrial zones. Many businesses operating in the fields of logistics, container transport, warehousing services, import-export trade, and industrial support services have become high-value enterprises in the local economic supply chain. When these businesses participate in M&A transactions or seek investment capital, accurately determining the enterprise value will help the parties build effective negotiation strategies and minimize disputes during the transaction process.
1. Characteristics of service businesses in Hai Phong City
Hai Phong City is the largest seaport center in Northern Vietnam and plays a crucial role in Vietnam’s logistics system. The strong development of the container port system and the Lach Huyen deep-water port has created a great demand for supply chain support services such as container transport, warehousing services, freight forwarding, and import-export trade.
Furthermore, the development of large industrial parks such as VSIP Hai Phong, Trang Due, Nam Dinh Vu, and Dinh Vu – Cat Hai has also created a significant demand for production support services such as internal logistics services, industrial engineering services, and commercial services to support production activities.
Due to the nature of the service industry, many businesses in Hai Phong do not own many tangible assets such as machinery or factories, but their value is significant thanks to their customer network, long-term service contracts, and important position in the supply chain of manufacturing businesses. These factors make valuing service businesses complex and require the use of appropriate valuation methods.

2. Asset-based valuation methods
Asset-based valuation is one of the fundamental methods commonly used to determine the value of a business. This method is based on determining the total value of a business’s assets after deducting its liabilities.
For some service businesses in Hai Phong, this method can be applied in cases where the business owns valuable tangible assets such as warehouse systems, transportation vehicles, or land use rights in important logistics areas. Determining the value of assets in this case helps investors understand the minimum value of the business in the event of liquidation.
However, for many service businesses, asset-based valuation methods often do not fully reflect the true value of the business. Many logistics or commercial service businesses in Hai Phong may generate significant revenue thanks to their customer networks and long-term contracts, but their tangible assets may not be substantial.
Therefore, asset-based valuation methods are often used as an initial reference point and need to be combined with other valuation methods to comprehensively determine the value of a business.
3. Income-based pricing methods
Earnings-based valuation is one of the most common methods in M&A transactions, especially for service businesses. This method is based on analyzing the business’s future profitability and discounting projected cash flows to determine the business’s present value.
For service businesses in Hai Phong, this method is often applied to assess the value of businesses operating in the logistics, freight forwarding, or production support services sectors within industrial zones. These businesses typically have stable cash flow thanks to long-term service contracts with manufacturing companies or international transport companies.
When using earnings-based valuation methods, investors need to consider various factors such as revenue growth rate, customer retention rate, profit margin, and industry competition. These factors help investors assess the future growth potential of the business and determine a fair price for the transaction.
However, forecasting future cash flows always involves many uncertainties, so earnings-based valuation methods should be performed by experienced professionals in the fields of finance and investment.
4. The role of Vinasc Group in business valuation services in Hai Phong City.
In M&A transactions, accurately and reasonably determining the value of a business plays a crucial role in the negotiation process between the parties. If the valuation is not done professionally, the transaction may be delayed or even fail due to significant differences in the expectations of the parties.
Vinasc Group provides business valuation consulting services to support businesses and investors in determining their enterprise value based on valuation methods suitable for each industry and scale of operation. With experience in corporate finance, legal, and tax fields, Vinasc Group can help parties better understand the true value of their business and build effective negotiation strategies.
For service businesses in Hai Phong City, Vinasc Group can assist in analyzing business models, assessing cash flow potential, and identifying factors affecting business value within the local logistics and industrial supply chain. Understanding the business’s position within Hai Phong’s business ecosystem makes the valuation process more realistic and relevant to market conditions.
In addition, Vinasc Group also assists businesses in preparing financial documents, building valuation reports, and advising on suitable transaction structures to help parties reach agreements in mergers and acquisitions or in raising investment capital.
5. Frequently Asked Questions about Valuation of Service Businesses in Hai Phong City
- Why is valuing a service business often more difficult than a manufacturing business?
Service businesses typically have fewer tangible assets than manufacturing businesses, so most of their value lies in their customer base, brand, and ability to generate future cash flow. - What methods are commonly used to value service businesses?
Common methods include asset-based valuation, income-based valuation, and comparison with similar market transactions. - Why should businesses use professional valuation consulting services?
Valuation consulting services help businesses determine their true value, build a foundation for negotiations with investors, and minimize disputes in M&A transactions.




